Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at

Case Study Example | Topics and Well Written Essays - 1000 words

Case Study Example Just in the United States alone, based from the national statistics of 1995, there was an estimated 438,200 children who got lost, injured, or otherwise missing. At any time a child is reported missing, there is not enough evidence to determine whether he or she is the victim of foul play or just inadvertently or unavoidably detained. For a situation in which a child who is found after wandering away from his or her parents in a shopping mall, a park, or amusement park would be considered a missing child. In some cases where a child is injured and cannot immediately obtain help, that child is considered missing until parents and/or authorities will be notified of the child’s whereabouts. In cases where a child makes an unscheduled stop at a video arcade or friend’s house, once found the child is considered to have been missing under otherwise unknown circumstances (â€Å"Statistics 25 Years: 1984 – 2009†). Half of the children involved are younger than 4 years of age. Most of these cases last about 24 hours, one fifth experience physical harm, and 14 percent of the children are either abused or assaulted during the episode (â€Å"Statistics 25 Years: 1984 – 2009†).. At least 797,500 children who are younger than 18 was reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day (â€Å"Statistics 25 Years: 1984 – 2009†). In situations where your child wanders off and a stranger comes up to them, inform them ahead of time that some strangers are friends. They may be nice, that is true, but this isn’t always the case. Unfortunately you can never tell just by looking at them but you may be able to tell if the situation seems to make you feel good or bad. Usually, when a child goes missing, they meet strangers not only telling them that they would help them find their way back to their parents but also asking them to do something without